As has been published and spoken about ad nauseum elsewhere, 2016 was a difficult year for the watch industry as a whole. However, as the year draws to a close, I thought I would provide my own experience and analysis which may surprise some. What’s happening? Greed, incompetence, stubbornness, nepotism, shortsightedness…shall I go on? The problem with the market is […]

  Note: Yesterday I published a post referencing a review that I wrote for another blog that was not published because the watch is for sale. This is the mentioned post. Again, the watch IS for sale here but it also is my watch. It’s not for sale for any other reason than everything I have is for sale — I […]

Recently I was asked to write a post for a watch blog about a watch I had purchased. It was a “Why I Bought It” type of article that explained the merits, and potential drawbacks of the piece. I wrote it, they edited it, and just after we had created a draft ready for posting they told me that they […]

Major apologies for not updating the website for a while. The end of the year saw a lot of buying activity and I could not keep up with everything. If you are not yet following me on Instagram, please do so. It’s the best way to keep track of what I have in close to real-time. I’m @stevehallock There has […]

Several years ago I wrote a fun post of how I would run Audemars Piguet North America. At the time, AP was going through a transition, I was fresh off running MB&F North America, and it was a fun thought experiment. I reread this recently and thought it would be interesting to revisit the concept now in 2015 with another […]

I originally wrote the following piece for Esquire Magazine in late last year (it was published in their Mexico edition). The purpose of the piece was to opine on what Apple should do with its cash hoard, but to understand that it is necessary to know what Apple truly is. While it clearly has a business focus, I think my general […]

This guy made a split-seconds (rattrapante) mechanism out of Legos! How friggin cool is this?! Hat tip to Hodinkee for the find

The answer is, yes, but in a good way. Let me explain… Over the weekend, I read a post on Quill and Pad entitled “Is Independent Creative Horology Dead?” I encourage you to read it. Today I’d like to share my thoughts on the subject. What that post refers to as “Independent Creative Horology” I have generally called Contemporary Horology. This […]

I had a couple people mention they were not able to find my video reviews. If you click any watch on the homepage/watches section, you get to a page with a description and pictures. The bottom “picture” is an embedded video. It’s that simple. Right now I have video reviews up of every piece but one. Also, if you click […]

Note: I originally wrote this for Esquire Magazine. It was published in the December 2014 issue in Mexico translated to Spanish. Everyone knows that Apple is a high tech company. Founded in a garage in Silicon Valley by two college dropouts, it certainly has the origin story of a proper tech company. Its main competitors through the years have been […]