Mexico City – SIAR 2010
MB&F, Uncategorized

Mexico City – SIAR 2010

This week I am in Mexico City for the SIAR.  This is one of my favorite cities in the world, but unfortunately I will not get to see much more than the inside of the Four Seasons this trip.
The show officially runs from Tue-Thurs, and the lineup this year is fantastic.  Some of the brands showing include:

  • Audemars Piguet
  • Cartier
  • Jaeger le Coultre
  • A Lange Sohne

And for independents you have, among many others:

  • Greubel Forsey
  • Maitre du Temps
  • MB&F
  • Richard Mille

The show is open to the public.  Last year there was something like 3000 visitors.  I man the showcases while Max gives interviews.  I generally take a pretty active approach – some people stand and wait for guests to ask questions about the watches, I like to get them out of the cases – make people comfortable holding them and talking to me.  Standing for 8 hours gets a bit rough, but it really is one of my favorite parts of this job.

Anyway, this week I hope to share some pictures and stories from the show.  Keep checking back in!